For over a decade, I have helped enterprise brands, pioneering SaaS startups, and global e-commerce powerhouses turn complex search architecture into measurable business growth.
Named three times to Search Engine Journal’s Top SEOs and recognised by OnCrawl as a top global technical SEO, I specialise in the intersection of technical SEO, modern web framework architecture, and AI-driven organic strategy.
Core Expertise & Philosophy
I ground my consultancy and strategy in real data, rigorous testing, and practical execution. I cut through the industry noise to focus on what actually moves the needle.
Some of my current work points:
- Search in the AI Era: Preparing brands for AI Overviews, LLM-driven search experiences, and building extensive schema architectures that establish undeniable brand entity authority.
- User Intent Forecasting: Designing structural and content paths that shift with modern search journeys—moving businesses seamlessly from user discovery to product value.
- Edge SEO Innovation: Pioneering research into serverless architecture modifications, which earned me the inaugural TechSEO Boost Research & Innovation Competition award.
Published Books
Speaking & Keynotes
As an international keynote speaker, my mission is simple: make complex digital mechanics easy to understand. I do not deal in vague theories. I share practical frameworks, real-world case studies, and actionable insights that marketing teams and executives can deploy immediately.
Whether addressing data-heavy technical concepts or looking ahead at how AI is rewriting the rules of user discovery, my sessions give audiences a trusted roadmap for what is changing, why it matters, and what to do next.
Where I have Spoken:
I regularly deliver keynotes and talks on global stages, including:
- Google Search Central Live (Bangkok)
- BrightonSEO (UK & San Diego Main Stages)
- TechSEO Boost (Boston, MA)
- Athens SEO (Keynote Panelist)
- International Search Summit (Barcelona)
- World Travel Market (London)
- European Tourism Association (London)
- DMO Advanced (Napa Valley, CA)
- Search ‘n Stuff 2025 (Antalya)
- Institute of Travel & Tourism 2023 (Doha, Qatar)
- Optimization Moscow
- Tech SEO Summit (Hamburg)
- National Hotel Marketing Association
- Take it Offline (Sofia)
- SEO Fomo Meetup (Barcelona)
- Digital Marketing Europe
- Tech SEO North
- As well as bespoke educational workshops for the UK Department for International Trade and Google Digital Garage.