For years, businesses have optimised their websites for search engines like Google. We researched keywords, wrote blogs, and hoped to rank at the top of the results page.
(more…)Category: The Future
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Moving from a checklist-driven web to the era of conversational Search
Every time search engines undergo a massive paradigm shift, the industry falls back on a familiar coping mechanism (namely, the checklist).
We saw it 14 years ago after the Panda update, when a profound shift in quality assessment was misunderstood and distilled into absurd on-page rules such as writing exactly 500 words, including two internal links, two high-authority external links, and linking back to the homepage.
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